Baidu Names Charm Click as European SEM Agency

Baidu Names Charm Click as European SEM Agency

BEIJING, October 10, 2012    /    PRNewswire-FirstCall

Charm Communications Inc. (NASDAQ: CHRM) (”Charm”), a leading advertising agency in China, today announced that its subsidiary Charm Click, a performance marketing agency specializing in search engine marketing (”SEM”) services, was chosen as Baidu’s official SEM agency for its European business for the period of September 1, 2012 until December 31, 2013.

As Baidu’s European SEM agency, Charm Click will promote Baidu’s technology services across 42 countries. Charm Click is one of the first Baidu-certified four-star and five-star SEM agencies and a member of the Baidu Search Marketing Expert Committee.

Mr. Zhan Wang, vice president of Baidu, commented, “As one our longest and closest collaborative partners, Charm Click has a unique advantage in interpreting and applying our search promotion technology and services as well as in understanding the SEM demands of our clients. We believe that Charm Click will make a strong contribution in promoting Baidu in Europe.”

Mr. Johnny Zhu, general manager of Charm Click added, “Winning the official SEM agency bid for Baidu’s European business is an important step in expanding our international business. As a leading provider of SEM services, we will continue to strengthen our technology and provide our clients with successful and integrated SEM solutions.”

About Charm Click

Charm Click, established in Shanghai under the name ClickPro in 2007, has branches in Beijing, Guangzhou and Hong Kong. Since its founding, Charm Click has provided companies with successful and integrated SEM solutions through its international-standard expertise and proprietary integrated marketing platform. Clients include Sina, Air China, 51job, Chrysler, Estee Lauder, L’Oreal, Gap, PayPal and Schneider. In June 2011, Charm Click merged with Charm Communications Inc. (NASDAQ: CHRM) and became one of Charm’s subsidiaries, which also include Charm Advertising, Charm Interactive and Shangxing Media.

About Charm

Charm Communications Inc. (NASDAQ: CHRM) is a leading advertising agency group in China that offers integrated advertising services with particular focus on television and the internet. Charm’s integrated advertising services include full media planning and buying, as well as creative and branding services. Charm has built a full service digital advertising platform, which offers digital campaign capabilities across all key digital media, including search engines, display portals, online video sites and social networking services. Charm also secures advertising inventory and other advertising rights, such as sponsorships and branded content, from premium media networks and resells to clients as part of its integrated media offerings. Charm’s clients include China’s top domestic brands, as well as some major international brands, across a wide range of industries. Since 2003 Charm has been the top agency every year for China’s leading television network, China Central Television (CCTV). For more information, please go to

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