Charm Communications Named CCTV’s Top Advertising Agency

Charm Communications Named CCTV’s Top Advertising Agency for Ninth Consecutive Year

BEIJING, Feb 27, 2012   /    PRNewswire-Asia-FirstCall

Charm Communications Inc. (Nasdaq: CHRM), China’s leading domestic advertising agency, has been named China Central Television’s (”CCTV”) “Top Advertising Agency” for the ninth consecutive year and tenth overall, extending its dominant run as the go-to agency for advertisers on China’s largest television network.

At CCTV’s 2011 Top Ten Advertising Agencies Award ceremony, which was held in Beijing on February 23rd, Charm was named “Top Advertising Agency” based on the total amount of advertising spending placed on behalf of its clients on CCTV. In addition to the Company’s nine consecutive top-place rankings, Charm has been among the top ten in each of the past 15 years.

The CCTV Top Ten Advertising Agencies Award honors advertising agencies for outstanding contributions and strong support for the network, and is presented by leaders of China’s State Administration for Industry and Commerce (”SAIC”), the State Administration of Radio, Film and Television (SARFT) and CCTV.

“CCTV continues to be the clear leader in television advertising and is the platform leading brands trust when looking to reach a national audience. Our CCTV expertise will remain our core competitive strength, as no other agency understands or leverages CCTV media for clients better than we do,” said Mr. He Dang, founder, chairman and CEO of Charm, upon acceptance of the award. “Over the past two years, we have been linking the brand-building value of CCTV with the targeted and return-driven nature of the internet, which has helped to spur the growth of our digital business and the development of our integrated advertising platform.”

About Charm Communications Inc.

Charm Communications Inc. (NASDAQ: CHRM) is a leading advertising agency in China. Charm operates its business under four brands: Charm Advertising, Charm Interactive, Charm Click and Shangxing Media. Under the Charm Advertising and Charm Interactive brands, Charm offers integrated advertising agency services from planning and managing advertising campaigns to creating and placing advertisements, and under Charm Click, Charm offers specialized search engine marketing services.

Under the Shangxing Media brand, Charm has established a portfolio of television advertising media resources through its exclusive arrangements with premium national television channels, which include not only advertising time but also opportunities for placing branded content. Charm’s clients include well-recognized brand names in China across many industries, as well as emerging domestic leading brands.

In January 2010, Charm formed a consolidated joint venture with international 4A advertising group Aegis Media, its strategic investor, to operate its brand “Vizeum” in China. In October 2010, Charm also entered into agreement to establish a joint venture with Wasu Digital Group to operate all advertising-related businesses across Wasu’s IPTV, 3G mobile TV and broadband TV network platforms. For more information please go to

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