Charm Communications Wins Baidu and Taobao Awards

Charm Communications Wins Baidu and Taobao Awards

BEIJING, March 19, 2012   /    PRNewswire-Asia-FirstCall

Charm Communications Inc. (NASDAQ: CHRM) (”Charm” or the “Company”), a leading advertising agency in China, today announced that Charm Click, the Company’s performance marketing agency specializing in search engine marketing (”SEM”) services, has received the 2012 Discovery Award from Baidu, Inc. (”Baidu”), the leading Chinese language internet search provider, and the 2011 Outstanding Partner Award from Taobao, China’s largest e-commerce marketplace operator. The awards were based on the number of Charm Click clients, the volume of billings, and the effectiveness of the SEM solutions delivered to both Baidu and Taobao in 2011.

“We delivered highly effective marketing solutions to our clients in 2011,” said Mr. Johnny Zhu, the general manger of Charm Click. “Our efficient technology and rich industry experience allows us to fully understand our clients’ needs and capitalize on growing trends in the SEM sector, and I believe these awards reflect that. Going forward, we will continue to innovate our business and provide outstanding SEM services to our clients.”

Mr. He Dang, Charm’s founder, chairman and chief executive officer, added, “It’s an honor to receive these awards from Baidu and Taobao, two of China’s internet giants. They not only enhance Charm’s brand image among China’s top advertising agencies but also underscore our growing leadership position in the online advertising industry. Leveraging our advantages in television advertising and across our integrated service platform, we will continue to expand our presence in the online advertising market to capture the opportunities generated by the rapid growth in China’s digital advertising industry.”

About Charm

Charm Communications Inc. (NASDAQ: CHRM) is a leading advertising agency group in China that offers integrated advertising services with particular focus on television and the internet. Charm’s integrated advertising services include full media planning and buying, as well as creative and branding services. Charm has built a full service digital advertising platform, which offers digital campaign capabilities across all key digital media, including search engines, display portals, online video sites and social networking services. Charm also secures advertising inventory and other advertising rights, such as sponsorships and branded content, from premium media networks and resells to clients as part of its integrated media offerings. Charm’s clients include China’s top domestic brands, as well as some major international brands, across a wide range of industries. Since 2003 Charm has been the top agency every year for China’s leading television network, China Central Television (”CCTV”). For more information, please go to

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